The China market is obviously important for Starbucks: steady revenue increase for 9 years straight, despite the first incline in Q3 2018. Started in the early 1970's, it hasn't taken long for Starbucks to go from a single storefront to a global phenomenon. Starbucks is joining forces with plant-based innovators in China, Beyond Meat and Oatly, to continue its strategic focus on expanding plant-based ingredients and products. As of now, Starbucks is growing in China at the rate of 1â¦ Starbucks worst nightmare in Chinaâcompetition from fast-growing start-ups like Luckin Coffeeâis coming true. Starbucks has announced that it will open 600 new stores in China in its coming fiscal year. Starbucks vision extends far beyond roasting. Starbucks in China. Once in operation, the CIP will integrate green coffee bean warehouse management and processing, with plans to co-locate a highly-automated and âintelligentâ distribution center that will become the heart of Starbucks distribution network in China. Starbucks saw faster-than-expected recovery in the U.S. and China in its fiscal fourth quarter, giving it confidence as it heads into the new year. More about coffee market in China. Business Week and Interbrand have listed the top 100 global brands (market study in China) and Starbucks Coffee ranked in at 91st overall thanks to its $3 billion brand value. Starbucks still has a bigger presence in China with over 3,500 mainland locations, and wants that figure to hit 6,000 by the end of 2022. Similar to a brand like Apple, Starbucks has positioned themselves well over the years making their stores a destination spot for trendy coffee-lovers and have garnered immense brand â¦ China will grow in importance for Starbucks over the next decade. Marketing Research: Starbucks in China. The company has spread its business to many â¦ Starting today, Starbucks stores across China will offer a new plant-based food and beverage menu, as well as new merchandise made â¦ Starbucks in China Starbucks is the largest coffeehouse chain worldwide, with revenues of 26.5 billion U.S. dollars in 2019 and over 31 thousand storesacross the globe. For years, China was a new market frontier Starbucks. Furthermore, by 2021, Starbucks has plans of opening up a total of more than 2100 shops in China. Starbucks still generates about five times as much revenue in the U.S. as it does in China. The chain has over 3000 shops in China, with more than half of these shops being owned by Starbucks, while the remaining coffee shops are a franchise, owned by private owners in the country.